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Manager, Health Proposition, Kwun Tong

Created05/03/2021
Reference21007596
CategoryMarketing & Communications
Job typeFull Time
CountryHong Kong
CityKwun Tong
SalaryCompetitive
Job Purpose

The incumbent will be responsible for developing and supporting innovative health propositions to address the needs of target segments by understanding consumer insights, market/competitive situation, and organizational strategy. This position has to work closely with owners of Group and Individual insurance propositions within the Customer Propositions team to coordinate our health proposition with our insurance product lines. The Customer Propositions team works with distribution, clinical & network, and other business functions as needed to design and launch propositions in a timely manner.

Key responsibilities will include:
  • Participate as appropriate in market research to understand consumer/patient needs and attitudes;
  • Support Cigna HK customer propositions strategy and plan implementation;
  • Responsible for health propositions & strategy to support existing product lines (group/individual medical insurance) and to create new revenue streams;
  • Opportunity for commercial innovation and driving growth;
  • Partner with internal teams (Marketing / Distribution / Legal / Finance / IT / Operations / etc.) and lead the implementation of health & wellbeing-related proposition initiatives;
  • Business ownership of health services (across products, segments, and channels) including topline and bottom line growth;
  • Liaise with management and multi-functional team on new/enhanced proposition development;
  • Develop innovative marketing campaigns for medical products; use differentiated health services to tailor product suite for different distribution channels;


Requirements
  • Bachelor degree in any discipline
  • Proven experience in product development, project management or healthcare administration;
  • Strong knowledge of Medical/Health insurance and/or Hong Kong healthcare system, with experience in Employee Benefits, consulting, or insurance/TPA operations a plus;
  • Strong analytical abilities and creative energy;
  • Ability to be self-driven, show initiative and motivate others.
  • Good communications skills (spoken/written English and Chinese), detail-minded, a good team player and willing to learn;
  • Proficiency in PC skills (MS Word, Excel, PowerPoint & MS Chinese Word);


Candidates of good caliber but less experience will be considered as Assistant Manager.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you'll enjoy meaningful career experiences that enrich people's lives. What difference will you make?
EmployerHK1 Cigna Worldwide Life Insurance Company Limited

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