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CRM Campaign Strategy & Development Advisor - Work at home, Bloomfield, Connecticut

CategoryMarketing & Communications
Job typeFull Time
CountryUnited States
Job Description

This position serves as a campaign lead for the CRM (Customer Relations Management) Campaign Strategy team by managing and executing functions necessary to facilitate strategic customer communications for retention and acquisition.

  • Responsible for co-creation and execution of the end-to-end strategy and activities that support our business objectives including increased customer satisfaction, improved health outcomes, and increased digital utilization. In particular, this role will act as the campaign lead of our engagement and acquisition campaigns designed to build awareness of Cigna's tools, products and differentiators to current customers.
  • Partner with campaign analytics lead on reporting and analyses and apply insights to better profile and target our customer population and create robust test and learn strategies to drive continual optimization to deliver increased response and health outcome results.
  • Partner with marketing communications lead on transforming the campaign strategy into customer facing collateral across multiple channels. This includes leading stakeholder sign off, and content management of print and digital collateral
  • Lead go to market activities required in order to launch a direct to customer campaign including, but not limited to, partnership on campaign configuration, managing email test strategies, leading print vendor relationships, mail execution and socialization of strategies and results with key stakeholders within marketing, digital, service operations, sales and other areas.
  • Manage implementation and distribution of communication tools to internal audiences including email blasts, sales notifications, and stakeholder resources
  • Assist with a variety of other CRM Communications projects including creation of executive level presentations, overall program project planning and results dashboards
  • Stay current with industry practice on marketing communications using knowledge to impact communication tactics.
  • Special projects as assigned.

Ideal Candidate
  • Bachelor's Degree in Communications, Marketing, or related field.
  • Minimum of 5-7+ years of Direct to Customer Communications Marketing experience, healthcare industry experience is desired.
  • Experience with end to end marketing campaign management from strategic insights to creative development to launch and post launch analytics.
  • History of consistently delivering business results, preferably at divisional and enterprise levels.
  • Superior communication & presentation skills, a must.
  • Strong Project Management skills.
  • Ability to work collaboratively, in a highly matrixed environment.
  • Creative & Customer Orientated.

Location : This position can be located anywhere in the U.S., including Work at Home/Virtual

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, you'll enjoy meaningful career experiences that enrich people's lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search #TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Employer091 Cigna Health & Life Ins. Co.

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