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Web Merchandiser (590159), Atlanta, Georgia

Created 08/01/2020
Reference J3N68068HZ8STKK8SG9
Category Market Research Analysts and Marketing Specialists
Job type Full-Time
Country United States
State Georgia
City Atlanta
Zip 30301
Salary Competitive
Job Description
Web Merchandiser: The Web Merchandiser's primary focus is to drive sales from existing customer base.This person will utilize a broad digital skillset to deliver optimized experiences and targeted cross-sell and upsell offers to customers as they visit the website.The position will be the internal advocate for digital optimization and responsible for helping to drive incremental revenue through analyzing site data, developing and executing onsite sales and marketing campaigns, and applying learnings to impact the user experience.
      • Helps execute tests scenarios to confirm hypotheses in improving conversion
      • Works with internal and external partners to translates business, technical and user requirements into usable designs, tests and experiences for web and mobile experiences
      • Supports the Current Customer Digital team to deliver a long-term, flexible vision for the customer journey online and helps execute the plan with continual testing, updates and changes to further enhance the user experience and help exceed all KPIs
      • Partners with the ecommerce team, creative agency, and internal technology partners to ensure adherence to and maintenance of site and brand standards while utilizing proven best practices in user design, experience and optimization
      • Reviews site experience daily and tests any site executions to ensure adherence to site standards
      • Demonstrated ability to communicate effectively across different teams
      • Prepares presentations and reporting to share learnings from all tests, best practices and future scenarios to improve conversion
      • Other duties as assigned
    • Requirements:

    • Bachelor's degree or equivalent work experience
    • 5+ years of digital strategy and optimization on an ecommerce and/or transactional site
    • Working Knowledge of HTML
    • Working knowledge of modern digital technologies, such as content management systems, targeting and web analytics platforms
    • Adobe Marketing Cloud experience desired, but not required
    • Demonstrated ability to communicate effectively across different teams
    • Self-motivated, independent individual who can perform at optimal levels with little guidance
    • Strong interpersonal skills with the ability to interact with and influence others effectively
    • Excellent critical thinking skills; using logic and reasoning to identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
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